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Difficult to Impress - Generation Y Wants Better Service from its Insurer
Guidewire study shows why insurers need to rely on new technologies in the future
Younger generation hard to impress
Almost one-third (32%) of the 20 to 30-year-olds who have household
insurance have reported a claim to their insurer. Only half (48%) of
them say that the claim process ran smoothly. Especially younger
customers are hard to impress with regard to service. Thus, in the group
of 20 to 23-year-olds, only a quarter shared this view (23%). Among the
27- to 30-year-olds the satisfaction rate was more than half, which is
above the national average (59%). The study also revealed that regional
differences exist. In the east of
Generation Y wants to be understood
According to the study, only 50 percent of the 20 to 30-year-olds who
have insured their household against damage felt that their needs were
understood by their insurer and that they receive offers adapted to
those needs. In the
New technologies for better customer retention
The call for individuality is getting louder in this time of digitization. If insurers want to connect with their customers successfully, now and in the long term, they should employ modern technologies that focus on the customer. In order to be able to supply tailor-made offers, corresponding core systems are essential. These ensure that customer data is synchronized at all times, and on each channel, thus enabling the best possible service. "Generation Y is quite rightly demanding, especially in terms of service," says René Schoenauer, EMEA Product Marketing Manager at Guidewire. "To meet this high expectation, insurers must understand the needs of their customers. With the right platform, they can ensure that customers are served optimally across all touchpoints, and that all information is available at all times."
About
Guidewire delivers the software that general insurers need to adapt and succeed in a time of rapid industry change. We combine three elements – core operations, data and analytics, and digital engagement – into a technology platform that enhances insurers’ ability to engage and empower their customers and employees. More than 300 general insurers around the world have selected Guidewire. For more information, please visit www.guidewire.com. Follow us on twitter: @Guidewire_PandC
NOTE: Guidewire,
View source version on businesswire.com: http://www.businesswire.com/news/home/20170516005781/en/
Source:
OneChocolate
Stefanie Obexer, +49 89 388 892 00
GuidewireGer@onechocolatecomms.de
or
Louise
Bradley, +44(0)7474 837 860
PR & Communications – EMEA
lbradley@guidewire.com