Guidewire to Bring the Power of Salesforce CRM to P&C Insurance
CRM solution will empower insurers to better engage with customers
Guidewire and Salesforce customers will benefit from this collaboration through a series of cloud-based products starting with a consistent and integrated 360-degree view of their customers across the two platforms. These products are currently under development.
Insurers in today’s era of engagement strive to do all they can to improve the experiences of their agents, service representatives and most importantly their customers. Having a 360-degree view of their customer is a critical component and serves as a foundation for future joint capabilities such as optimizing leads, increasing customer retention, and running customer-centric operations. Bringing together the strengths of the #1 CRM platform and Guidewire’s industry platform for high-quality insurance experiences, operations, and data will provide a new Guidewire CRM solution optimized for the unique needs of P&C insurance and empower insurers to meet heightened customer expectations.
“We are excited to align with Guidewire and highly respect their global
expertise in the P&C insurance industry. By leveraging the power of the
Salesforce Platform, Guidewire will deepen the industry specific CRM
capabilities the competitive insurer requires, offering a 360-degree
view of their customers,” said
"Insurers are embracing the importance of customer centricity and
front-office digital enablement more than ever," said
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Guidewire delivers the software that Property and Casualty (P&C) insurers need to adapt and succeed in a time of rapid industry change. We combine three elements – core processing, data and analytics, and digital engagement – into a technology platform that enhances insurers’ ability to engage and empower their customers and employees. More than 300 P&C insurers around the world have selected Guidewire. For more information, please visit www.guidewire.com. Follow us on twitter: @Guidewire_PandC.
Guidewire Software, Inc.
Diana Stott, +1 650-356-4941